讲 座 信 息

主题：Counterfeits as Social Goods: Chinese Fashion and the Moral Economy in Mozambique

时间：2025年5月8日（周四）18:30-20:30

地点：浙江大学紫金港西区成均苑8幢1017

简介：This lecture will explain the trade and consumption of Chinese-made counterfeit fashion goods in Mozambique from a moral economy perspective, challenging Western-centric notions of intellectual property and authenticity. Based on ethnographic fieldwork in Southern Mozambique (2017–2024), including market observation, interviews, and visual analysis, the study shows how counterfeits are widely accepted and even morally justified within the local economy. 

Mozambican traders and consumers view Chinese counterfeits not as illicit, but as accessible, functional alternatives that enable participation in global fashion systems. In this setting, product desirability hinges on quality, aesthetics, and affordability rather than legality. Counterfeits are judged less by brand legitimacy and more by material craftsmanship, creating a flexible classification system where ‘fake’ refers to poor quality, not unauthorised branding.

While some local designers invoke intellectual property norms to protect their niches, the broader Mozambican garment market remains largely unregulated. This regulatory ambiguity reinforces the perception of counterfeits as legitimate, everyday goods. The prevalence of Chinese counterfeits reveals how Sino-Mozambican trade operates through informal practices that benefit local actors, challenge assumptions about authenticity, and expose contradictions in China’s global intellectual property stance.

These dynamics extend beyond Mozambique, reflecting broader patterns in Chinese-African trade. As China deepens its commercial presence, the evolving moral economy of counterfeits – shaped by local needs and global pressures – will continue to influence consumer behaviour, trade structures, and notions of value. This study urges a rethinking of authenticity and legitimacy in global commerce, highlighting how counterfeiting reflects both cultural values and strategic adaptation in global trade.

主讲人：Johanna von Pezold 阿姆斯特丹大学博士后研究员

曾在汉堡、里约热内卢、牛津和北京求学，后在香港大学获得社会学博士学位，其研究课题是莫桑比克中国制服装和纺织品贸易及零售业中的时尚创造。她曾在德国、巴西和中国的多个智库和管理咨询公司工作。约汉娜特别关注非西方时尚和物质文化的跨国流动、全球商品生产和当地消费文化之间的相互作用，以及中国与葡语国家的关系。

主持人：Jan Harm Schutte 浙江大学社会学系新百人计划研究员

美国芝加哥大学人类学博士，研究兴趣包括人类学、语言人类学和传播学。

评议人：邱昱 浙江大学人文高等研究院新百人计划研究员

英国剑桥大学社会人类学博士，社会人类学者，研究兴趣包括亲密关系、移民、伦理和身份政治等，主要关心在当代全球化流动的背景下，中国与非洲之间的文化交流与日常互动。